Years ago, then head of American Airlines’ AAdvantage loyalty program Maya Liebman told me that she knew who I was (and my fellow aviation geeks). We were the ones who took apart our mom’s toasters to see how they worked. She was absolutely right, I love seeing how things work. This week is a great opportunity to look inside the new Air Canada loyalty program. I’m joined by two executives from Air Canada to go over the new program, including the part where they came up with one of the best ideas on a mileage run!
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